Trailer for SCAD's Fashion in Frame
“It’s almost a giant reveal of who you are,” says SCAD fashion student Max Condon (B.F.A., fashion 2020) at the beginning of the film Fashion in Frame. Condon is speaking about what SCAD fashion students have been working towards for four years: their final collections. But in a moment when traditional, beloved runway shows have disappeared, what becomes of that reveal?
Presented by SCAD, Fashion in Frame is a film of incredible vibrancy and vitality – and due to circumstances, a pronounced poignancy. The cinematic showcase of innovative designs by SCAD fashion students and alumni features user-generated content captured by in-demand models and portraits by acclaimed photographer Alexandra Arnold (B.F.A., photography, 2014). Fashion in Frame heralds the evolution of the virtual fashion scene.
The film, which premiered Dec. 11, 2020, stars emerging and established fashion icons Kate Bosworth, Blake Gray, Lauren Chan, Emanuela de Paula, Nikita M’Bouroukounda (B.F.A., accessory design, 2013), and Julia Wheatley (B.F.A., industrial design, 2018), as they share their favorite looks from the collections, wearing innovative designs by SCAD fashion, accessories, and jewelry students and recent alumni.
“Fashion in Frame propels recent SCAD graduates into the international stratosphere of fame and fun via this ingenious, evergreen fashion film,” says SCAD President and Founder Paula Wallace.
“Design creativity cannot be constrained — even by a pandemic — as evidenced by our most recent fashion, accessories, and jewelry design alumni,” says Michael Fink, dean of the SCAD School of Fashion. “As our industry grapples with its future, this collective body of work looks forward, celebrating the unique spirit that we all possess. Fashion in Frame revels in the energy and innovative ideas that these emerging designers are now bringing into a changing industry. Handcrafted and exquisitely produced, each piece is guaranteed to make you live your life fuller, dream bigger, and fall in love with fashion all over again.”
With Fashion in Frame, the university’s top-ranked School of Fashion offers a bold new answer to the future of the fashion experience, proving that no matter the circumstances, creativity finds a way. As Dean Fink says: “This has been a great turnaround moment for our students to deliver their vision.”
The SCAD School of Fashion emphasizes real-world expertise. Students study sartorial history and process, meet career-making brand reps and editors, and get one-on-one mentorship from leading designers including Mary Katrantzou, Philip Lim, Brandon Maxwell, Miuccia Prada, Christian Siriano, and Vivienne Westwood. SCAD fashion alumni helm international houses like Chanel, Jean Paul Gaultier, Thom Browne, and Marc Jacobs, lead powerhouse brands like The Row and Anthropologie, and dress cultural legends like Beyoncé, Michelle Obama, Zendaya, Rihanna, Heidi Klum, and Tracee Ellis Ross. SCAD fashion courses translate seamlessly to the SCADnow online learning platform, encouraging students to develop the ingenuity, flexibility, and adaptability they need to succeed.
Photography by: SCAD
