Lilly Pulitzer scion Lilly Leas Ferreira talks about her new children’s book and fond memories of Philadelphia.
Beautiful, handpainted illustrations by the Lilly Pulitzer print studio add color to the new book
What inspired you to write a book?
I wrote Life and Lilly ($28, Little Coconut Publishing, lifeandlilly.com) for my daughters, Lula and Clementine. Th e story gives a whimsical glimpse into their mom’s childhood in Palm Beach and the possibilities for adventure when you get outside and dive into your community. Flipping through the colorful pages, I hope it inspires children and adults to jump in the ocean, hop on a bike and fall back in love with where they live. At its heart, this book is a love letter to my hometown.
Prints are such a hallmark of the Lilly brand. What was it like to create illustrations that capture that same spirit for a book?
The handpainted illustrations by the Lilly Pulitzer print studio brought the story to life. Th e entire process was so much fun. My mom, Minnie Pulitzer, is an amazing artist, and she painted some of the original artwork which inspired the Lilly Pulitzer print team’s final illustrations. Just like the prints, the watercolor pages are filled with hidden animals. My grandmother and I shared a love of animals, and she was an avid supporter of animal rescue and adoption. In her honor, I’m donating 10% of all proceeds from the book to animal rescue organizations.
A look inside
Why does Philadelphia have such a special relationship with the brand?
While Palm Beach will always be the heart of the brand, King of Prussia steers the ship. Th e company’s headquarters, the Pink Palace, is where the magic (and lots of fun) happens. Th is home base is part of the reason that Philadelphia is home to so many Lilly lovers.
Do you have any favorite Philly memories?
When I was very young, my dad, Rodman Wanamaker Leas, brought me to Philadelphia for the first time and I fell in love with the city. My dad’s side of the family has deep roots there. My great-great-grandfather, Rodman Wanamaker, operated the Wanamaker department store, which was started by his father, John Wanamaker. My youngest daughter, Clementine Wanamaker, carries on the name, and I’m looking forward to bringing my girls back to the city to hear the Wanamaker organ in person.
Lilly Leas Ferreira
How did your grandmother Lilly Pulitzer inspire you?
Granny was our matriarch, and her power was in her authenticity. She never tried to be anything other than exactly who she was, and that type of courage is contagious. True to her legacy, Granny created her own rules not only in fashion but also at home. Children were invited to every dinner party. Bare feet and bathing suits were encouraged. Most importantly, every person and every animal should be showered with love. Th e front door of her house was literally always open.
Photography by: COURTESY OF LILLY PULITZER
