Sherri Anne Green’s first trip to Washington, DC was for a national collegiate advertising competition and once she landed in our Nation’s Capital it was love at first sight. “I crossed the 14th Street Bridge and never looked back. My feet hit the ground and I knew I was home. The architecture, diversity, and culture, all drew me into this beautiful city. I was in love the minute I arrived and 25+ years later that love continues to grow.”
Sherri Anne started her time here as a leadership consultant, worked on the Hill for four years, and then landed at an advertising firm. They were all jobs that were perfect to hone her client relations, marketing, negotiation, and contract writing skills. But after seventeen successful years in advertising, she was ready to lead her own business that could combine her vast experience with her love of the city.
So, Sherri Anne launched her real estate business with an eye for coupling her marketing skills and client service mindset to help buyers and sellers fall in love with the city or a new part of it. “One of my favorite things is sharing my excitement of the city with new residents. Helping them feel at home with restaurant recommendations or where the best dry cleaner can be found is such a simple way for people to start feeling at home right away.”
It’s that same mentality that also drives her philosophy as an agent. “I don’t ever say ‘I am in sales.’ Of course, my efforts result in a home being sold or purchased, but it is so much more than that. I’ve actually told clients when it isn’t the right time for them to either buy or sell—if that is the right answer for their situation.” Sherri Anne’s business philosophy is to guide, not push. She works to outline goals, milestones, and overarching sentiments on their real estate needs to set a plan in motion that aligns with her client’s best interest.
Her advertising background is a real advantage for those looking to sell their property. Reaching the right buyer for a particular property involves sophisticated marketing. The days of simply relying on another agent to show your property are over, she says. Consumers are researching on their phones, laptops, and other mobile devices. “As they traverse this digital, virtual world, they need to see themselves in the home and that has to come through in a property’s story right away.”
“Modern marketing is all about telling a story and repeating it over multiple touch points. My first job is to uncover a property’s vision. It’s a vision about the home—what it is and more importantly what it could be to perfect buyer. You see, buyers buy more than a house; they buy a home that illustrates where their life is going and maybe more importantly where they want it to go.”
And with her guidance, where they go is over that 14th Street Bridge into DC to stay!
Sherri Anne Green - Coldwell Banker
Photography by: Sherri Anne Green