Instagram and Pinterest-favorite bridal brand Grace Loves Lace has opened its DC showroom in the Union Market District. The Australian brand has a strong social media following and is known for their exquisitely designed white lace wedding gowns. One of the brand’s most popular gowns was pinned over 2.5 million times on Pinterest in 2016 and the gowns have only gotten dreamier with time.
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Founder and creative director of the bridal brand, Megan Ziems, has long admired Washington DC as a fitting location for the Grace Loves Lace brand. “We design each and every gown for the GRACE woman – a woman of style, substance and passion - and we know these women are in abundance in DC,” says Ziems.
GRACE, the name of the brand’s global showrooms, carries an array of the brand’s gowns, all of which are ethically crafted in Australia. Find dresses for your bridesmaids, flower girls, and family and guests, as well, with the brand’s range of elegant formal wear. In addition, there are a variety of opulent accessories and a team of showroom professionals ready to help you say ‘yes’ to the dress with private suites and personal styling.
“Appointments at GRACE are complimentary, we encourage lots of photos and allow our guests to try on multiple gowns, all while enjoying the experience with loved ones. Our appointments are personalized, comfortable and stress- free, which is what really sets us apart from our competitors,” says Ziems.
The brand has grown immensely over a decade and this location will be its 22nd showroom. Inside the store, find high ceilings, white floorboards, muted neutrals and a rustic exposed brick wall. It has a laid-back yet high-end atmosphere inside with natural lighting and a focus on natural accents. The space is decorated with greenery, soft linens, antique pots and dried eucalyptus. It’s like stepping foot into their Instagram page.
“We are so excited to be bringing GRACE to the vibrant and culturally rich city of Washington DC. We know that DC is fast becoming a destination for weddings, and we’re so happy to be able to share the GRACE experience with DC brides-to-be,” says Ziems.
Swing by the showroom to experience the bridal brand that has captivated the internet.
The GRACE showroom is located at 1266 5th St. NE. Appointments can be booked here.
Photography by: Grace Loves Lace