Feel the music and step center stage—or better yet, center lens—and take your shot at becoming an ambassador for one the most famous fashion houses in the world.
Givenchy announces the #IRRESISTIBLEisUS 2022 Challenge, led by star choreographer Kyle Hanagami. The social media dance competition will help find Givenchy’s new ambassadors in honor of the Irresistible Eau de toilette Fraiche launch. The winning ambassadors will be the face of the next Irresistible campaign in June of 2022, and it could be you.
See Also: Photographer Hannah Dimmitt on the Secret to Making a Viral Reel
Givenchy’s first challenge in 2021, #IRRESISTIBLEisME, received an overwhelming amount of participants. More than 3,000 people submitted to the @givenchybeuaty TikTok and Instagram accounts, expressing themselves through dance and a phone lens for a chance to win the experience of a lifetime. Winners Sarah Monteli, Adam Khalil and Maya de Saeger were great examples of how anyone can have a shot at the front-of-stage moment.
View this post on Instagram
This time around, the competition will be bigger and better. Searching all over the world, Givenchy wants to unite dancers from all different backgrounds, looks and regions to showcase their skills and personalities.
Participants must record themselves performing the Hanagami’s choreography, showcasing their fresh, memorable and irresistible dance moves through their own social media accounts. Dancers can perform solo, in a duet, or in a group of up to five members. You must also be at least 18 years old to enter.
After dominating the choreography, participants must post their video (15 seconds maximum) on Instagram and/or TikTok. Add the hashtag #IRRESISTIBLEisUs and tag @givenchybeauty.
Givenchy will break the applicants down to the top 15 dancers, then choose up to three acts to feature in the new digital campaign, with shooting scheduled for spring. The competition is open now through Feb. 27th, so learn that choreography, press record and take your shot at becoming the face of Givenchy’s digital Irresistible Campaign in 2022.
Visit givenchybeauty.com for more information and to read the full rules, and check back in June to meet the winners of the competition through Givenchy’s social media accounts.
Photography by: Courtesy of Givenchy
