Tysons Corner is welcoming a new retailer to the neighborhood. If you’re looking for the perfect everyday essentials, Everlane made its official entrance into the Tysons Corner neighborhood last weekend.
The new location is just one of their 11 brick-and-mortar locations across the United States. Most known for its sleek everyday wear, Everlane is ready to expand its influence in the DMV area.
The new store will feature products for both men and women. It will feature some of the brand's top-selling items like denim, footwear and sweaters. The store itself highlights one of Everlane’s biggest values, sustainability.
The store was built using natural materials including local wood, biodegradable textiles and recycled flooring and signage.
Everlane was launched with the intention of creating well-crafted, long-lasting products. They also strive for cleaner fashion which is evident in how they source their materials for the products and each store’s construction.
The in-store experience was created to help guests really feel and understand the products. The store offers SMS or “save my spot”, a new feature where guests can hold items and have their spot saved in the fitting room line. Guests get notified by text when their spot is ready.
Everlane was an online retailer prior to its first brick-and-mortar stores, some aspects of the e-commerce and in-store experience are intertwined.
One of those aspects is the ability to see what the store has in stock via the online store. Like most retailers with a website, Everlane lets customers know what is in stock at a particular location before they make the journey to the store.